Equity Marketing

Equity is more than simply the difference between the dollar value of property and the debt on that property.

How someone views their equity can change with their personal circumstances, including factors unrelated to the property itself. It can be said that equity is the totality of benefits that are experienced by the property owner.

“Equity marketing” is the art of improving a client’s personal situation by exchanging current property ownership benefits for an improved set of benefits to be realized from the process.

Download a quick guide to “Finding a Taker for Your Property

“The Economic Impact of Repealing or Limiting Section 1031 Like-Kind Exchanges in Real Estate” by David Ling and Milena Petrova