Why Attend NMCE Meetings
There are essentially three main benefits of attending marketing meetings.
The first benefit is the people. Notice I did not mention the properties in the book. I did not mention the book period. (We will get to it later.) First and foremost are the people at the meetings. It is these relationships started, grown, and enhanced at the marketing meetings that generate the vast majority of transactions. It is through getting to understand and know more about how your fellow attendees think and operate that you know who can best work a potential deal and how to approach it. The product may or may not have been in the book, but the deal itself generally flows from this understanding.
The second benefit of marketing meetings is the energy you pick up. Being a part of the flow of deals, ideas, creativity, and so on really does play a large part in reinvigorating yourself. Sometimes it is the energy and excitement gained from helping someone else who is in the doldrums by giving them a new idea, outlook, or formula. Energy is contagious. Excitement is contagious. Just taking the time to talk through your business plan with someone from a different perspective is worth the time spent attending a meeting. It’s like getting a B12 vitamin shot for your business.
The third, but certainly not final, benefit from meeting attendance entails the properties and product in the book. Discounting the value of the book at your marketing sessions is a bad miscalculation. You can be part of buying, selling, and exchanging packages that are in the book —not to mention the transactions that stem from ideas or thoughts on your own product that come from reading the packages in the book. You can learn a lot from the way others have positioned their properties or products. Sometimes it is as simple as learning from the current owner’s motivations and thought process.
I hope this helps those thinking of attending our meetings. It simply boils down to the people, the energy, and the product. Those three ingredients can offer you a career you wouldn’t exchange for anything!